SEOUL, Feb. 17 (Yonhap) -- South Korea's tech giant Samsung Electronics Co. said Monday it was rolling out a more basic version of its Galaxy smartphone, apparently to target more elderly users.
Samsung's Galaxy Core Advance, powered by Android's Jelly Bean, is equipped with "easy mode" that features simplified menus, larger icons and three buttons at the bottom of the display, making it easier to use by the older generation who are used to keypad-based 2G phones.
South Korea's tech giant Samsung Electronics Co. rolls out a simpler version of its Galaxy smartphone line-ups on Feb. 17, 2014, targeting elderly users. (Yonhap)
"The Galaxy Core Advance is suitable for users who are using smartphones for the first time," the company said. "It will make the lives of those who are used to keyboards smarter."
The simpler Galaxy has other features tailored toward the elderly, such as an optical scan function that converts printed documents into audio files. The phone comes in deep blue and pearl white.
Along with its Galaxy S line-up, Samsung has been introducing cheaper versions of the Galaxy, such as the Galaxy Grand and Galaxy Pop, to attract a wider audience at home and abroad.